Places Holiday Consumers Plan To Shop

Since the holidays started, it seems like all of the stores are
crowded.  But some stores are getting more traffic than others.  New
data suggests that shoppers plan to spend more money at certain types of
retailers than others.

•Over half of holiday shoppers plan to spend time in a big-box, discount retailer this holiday season

• Just over a quarter will shop at a traditional department store or an electronics retailer

Roughly 20% will spend money at an outlet center or an off-price store

• One in five will also shop at a toy store or warehouse club

15% will be spending money at a restaurant for gifts as well as home improvement and sporting goods stores

• Just over 10% will spend shop at a drug store or dollar store this holiday season

• Virtual shopping is going to remain a frequent shopping behavior. 45% of consumers plan to shop online for gifts – that’s an increase of 10% from last year

• In fact, 23% of holiday consumers plan to do the majority of their shopping online

What Does This Mean To You?

The competition for holiday dollars will continue to be stiff.  Big box stores, online retailers and outlet centers are going to be key shopping locations for holiday consumers.
Many consumers are going to be consolidating trips to conserve gasoline this year as well.  To make this the merriest of seasons you need to create offers that consumers want, promote them in media vehicles they trust & rely on and leverage every possible advantage you may have.  If your location is in a place, or near a place that attracts shoppers – promote that in your offers.
If you are going to free or discounted shopping – let consumers know about it.
If you are having an event or have special holiday offers – include it in your message.  Show shoppers how convenient doing business with you can be. For more information on how to generate great results this holiday season, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Mobile Commerce Daily; Deloitte

Shoppers Coming Back to Black Friday

Yesterday’s post looked at the number of people who planned to shop digitally on Thanksgiving Day and their disdain for in-store shopping on Thanksgiving.  Today, we’ll look at the Super Bowl of in-store shopping – Black Friday.  New research suggests that shopping on Black Friday will make a comeback this year.

• Over half of consumers plan to shop on Black Friday,

• From 2011 to 2012, the number of consumers who plan to shop on Black Friday has increased by 20%

• Nearly 30% said they are very likely to hit the stores – that marks a jump of nearly 50% from 2011

• One in four shoppers said they were unlikely to be in the stores the day after Thanksgiving

• Last year, 35% of shoppers said they were not likely to shop on Black Friday

• 40% of consumers plan to spend more on Black Friday this year vs. last year

What Does This Mean To You?

Black Friday shopping looks to be on the rebound after three years of being down. How are you planning to get shoppers into your locations? What kind of offers are you promoting? Are you monitoring what the competition is doing? Many consumers are in the stores well before the break of dawn on Black Friday.
Creating graduated, time based offers can get shoppers into your stores early and help you get a bigger share of their holiday spend.  Developing special Black Friday desktop and mobile sites can help you generate excitement about what you have to offer. Since many holiday shoppers are more likely to be charitable this time of year, creating a program where a portion of sales goes to charitable organizations might be something that gives you an advantage over the competition. This may especially be true because of Superstorm Sandy.  Black Friday is an important shopping day for most businesses.  It not only may make you profitable, it also is a chance to create new customers that will do business with you for the rest of the year.  For more information on getting more business throughout the holidays, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Mobile Commerce Daily; Accenture; CreditDonkey.com