Social Media Moms Trust

The digital age has given moms a wealth of information to help care and raise their children.  There has been several pieces of research that show moms turn to the internet for answers and advice.  Social media is one of the main places they look to. Moms, especially new moms, put much stock in the opinions of other moms. Whether it’s shared situations, taking advice from ones who’ve been through child rearing already, the need for adult conversation or the research that shows that women in general feel it’s their responsibility to help friends and family made the right decisions – a large percentage of moms rely on social networks.  A new research report has been released that chronicles the types of social media moms trust for parenting advice.

• The most trusted form of social media by moms were blogs.  Over two-thirds of moms said blogs offered the parenting advice they trusted most

• Moms in the 28 to 45 year old range had the highest trust percentage for blogs at over 70%

• Facebook was the second most trusted social entity at 64%

• Moms in the 46 to 64 year old group put the most trust in Facebook at 66%.  In general, Facebook has moved from a youth based platform to one used by parents and grandparents

• There is a big gap between the top two social entities that moms trust and the rest of the pack.  36% of moms trusted YouTube for parenting advice and Pinterest came in at 31%

• Nearly 30% of moms said they trusted Twitter for advice and 22% trust Instagram for advice

What Does This Mean To You?

Blogs offer moms a very personal social experience. It’s more of a one to one communication and the content can be very focused.  Because of the specific nature of content, blogs offer your business great targeting opportunities.  Social moms, in particular, can be a great revenue stream.

• In Broward and Palm Beach Counties, nearly seven in 10 women with children in their household have interacted with social media over the past month

• These social moms are more likely to be younger than moms in general

• Over 30% of social moms in Broward and Palm Beach have household incomes of $75,000+, 45% have incomes of $50,000+

• Two-thirds are employed and nearly half work in White-Collar positions

Reputation management is something you should be aware of when doing any social marketing.  It helps your brand keep a positive image.  Because moms rely on the opinions of others, negative information can have huge implications.  Make sure you address any complaints or issues and thank those who speak positively about you.  For more information on utilizing social media to reach moms, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: emarketer; BlogHer

Parents And Teens Online

Parents and teens have always had differences in their choices of music, clothes and food.  Surprisingly, today’s parents and teens have similar behaviors when it comes to internet enabled devices.  A new study has come out that looks at the time parents and teens spend online and the devices they use.

• Laptops were the devices used most often by both teens (37%) and parents (35%) to access the internet.  Desktop devices were second, teens (30%) parents (32%)

• Parents (15%) spent slightly more time
online with smart phones than teens (14%)

• More evidence was shown that gaming is not just for kids. Teens spent 6% of their time online with gaming consoles, adults spent 7% of their online time with consoles

• Teens (5%) spent more internet time with tablets than their parents (4%)

What Does This Mean To You

Both teens and their parents spend a large amount of time online using mobile devices.  Its further evidence proving that mobile web use will overtake standard access in short order.
We’ve recently showed research about how many companies currently have mobile solutions and the amount that will be soon getting into mobile. Is your business currently optimized for mobile?
If not, why?  Mobile is the way many consumers find local businesses.  It also gives your message a conduit to active consumers.  Many consumers don’t just rely on their mobile devices, they are addicted to them.  By not utilizing a mobile solution, you are putting revenue at risk.
If you do have a mobile solution, how current is it?  Is your staff well-versed in your mobile offerings? How well does the site operate?  These are questions that you need to ask because they have a direct bearing on if consumers will use it.  If shoppers do not have a good initial user experience, they will likely move on to another site.  A bad mobile experience can create a loyal customer for one of your competitors.  For more information on using mobile to create revenue, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com

Source: eMarketer; McAfee