Tag Archives: ecommerce

Ecommerce Hits Milestone

Digital commerce, fueled by growth in mobile purchasing, hit a huge milestone last year.  In 2012, B2C ecommerce spending totaled on $1 trillion globally.  New research has come available that shows it’s not even close to slowing down.

shutterstock_111037535● From 2011 to 2012, global ecommerce grew 21% to reach $1.2 trillion

● By 2016, ecommerce is projected to hit $1.5 trillion worldwide

● In North America, digital spending grew 14% to nearly $365 billion.  Next year it is expected to expand to over $400 billion

● The number of digital buyers in the US is expected to grow from 150 million last year to 175 million in 2016

● China is expected to see the greatest growth.  Ecommerce is projected 65% from 2012 to 2013 and the number of digital customers will rise by nearly 25%

What Does This Mean To You?

What does your ecommerce strategy look like?
Digital purchasing, mcommerce in particular, is rapidly changing and growing. Having a strategy is important, but making sure it’s scalable is equally important.  Things like mobile point of sale will have a dramatic affect on how your business operates.  The international adoption of digital purchasing may open new markets for your business as well.  While we can’t predict the changes that may occur, being nimble and being able to quickly pivot is something that could give your company a competitive advantage in the future. For more information on how to capitalize on ecommerce growth,  please contact your Sun Sentinel representative or:
Julie Otto
Research Manager
954.425.1158
jotto@sunsentinel.com

Source: Emarketer

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M-commerce Activity On The Rise

Lots of consumers made mobile purchases this holiday season.  The top of mind purchase power of mobile devices ensures that m-commerce activity is anything but a fad.  A new report has been released that shows just how big m-commerce was last year.

shutterstock_98997599• In 2012, $25 billion in spending was done via mobile device

• That’s an 81% growth over 2011 and it accounted for 11% of total e-commerce revenue

• This year, mobile is anticipated to account for 15% of the e-commerce total

• Over 20% of consumers used a mobile device to buy something in December of 2012 – that’s an increase of 55% from last December

What Does This Mean To You?
Mobile devices are moving from a research tool to an acquisition tool. Consumers are using them not just to find out about products and compare them – more and more are completing their purchase via mobile device. Consumers are starting to expect m-commerce options on mobile sites. Having a mobile site gives you the ability to make a sale when products are top of mind with consumers. If you don’t have an m-commerce option, 2 bad things can happen.
1. The shopper could decide they don’t want or need the product
2. They make the purchase from one of your competitors, possibly leading to a long-term, loyal relationship.
M-commerce options close the loop and make a convenient way for you to fulfill your customer’s needs. For more information on how mobile can increase your revenues, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
http://www.sunsentinel.com/mediakit
Source: Mobile Commerce Daily; eMarketer

Creating A Better Ecommerce Experience

Earlier this week, we posted research on how digital drove holiday sales.  As we move forward into 2013, many businesses are planning to make their ecommerce platforms more robust.  This information can keep you digitally competitive this year.

shutterstock_111037535• Over one-third of retailers worldwide plan to add How-To information or tutorials to their sites in 2013

• Over 30% are adding online videos

• 28% will be adding blog posts to their ecommerce solutions this year

• More than a quarter of global businesses will incorporate articles and press releases

• 20% are including a twitter feed to their buying platforms

What Does This Mean To You?

When you keep visitors engaged, they spend more time on your site.
Anytime you can keep visitors on your site longer, you greatly increase
the chance they will buy something from you.
Isn’t the reason you have an ecommerce solution is to make more revenue?
Video’s, tutorials, blogs posts, articles and social media are great
tools to help your business more effectively engage customers and create
a better user experience. Since it’s your site, you can control the
content. Leverage the content to put your store and the products you
sell in the best possible light. For more information on how to direct
more potential buyers to your site, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: eMarketer; SU Systems

Digital Drove Holiday Sales

As we turn the calendar to January, we’ll take a look at the first data back on shopping this holiday season.  Much of the research pointed to how big of an impact digital devices (computers, tablets or smart phones) would have this season – particularly how consumers used them to save money.

shutterstock_85671796• Over 80% of smart phone owners used a digital device to research or browse holiday purchases this year – that’s a jump of 22% over last holiday season

• Nearly three-quarters said they made a holiday purchase via digital device, that’s an increase of 35% from last year

• Over 60% used an email offer from a retailer.  Usage of email offers increased close to 40%

• One-third used a mobile coupon this holiday season.  Consumers redeeming mobile coupons grew more than 80% compared to last year

What Does This Mean To You?

While the holidays are a once a year happening, they (on average)
account for upwards of 40% of total retail sales nationally.  The reason
behind the growth in digital shopping this year was convenience –
Nearly 40% of shoppers said they shopped online because of the
convenience and ease of it.
The trend towards online shopping  continues to rise – over four in 10 consumers said they shopped more  online than in physical stores this year compared to last year.
One of the things every business needs to do is stay relevant with its
customers. Making sure that it’s convenient to buy from your store vs.
the competition is part of staying relevant.
Just having a mobile site or ecommerce solution is not enough.  Part of your due diligence should be to continually look at the experience your digital and mobile
presences offer.
Are there things that the competitors have that you don’t?
How intuitive is the navigation?
Is it easy to find and buy products from your site?
Are you effective promoting your digital and mobile capabilities?
It’s easy to launch and forget, but if consumers have a bad experience –
it’s a good bet they will not return.  In tomorrow’s post, we’ll look
at what improvements consumer’s want to see from businesses.  For more information on creating digital presences that drive results, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Mobile Commerce Daily; GfK Roper; SapientNitro

Holiday Shopping – In-Store Vs. Online

Many people believe that the holidays bring out the best in others.  There are gifts, lights, presents & family all around.  Then there’s holiday shopping, which often does not bring out the best in many people.  A new study is out that looks at why people shop for the holidays in stores vs. online.

• 30% of shoppers prefer
to shop online to avoid
the crowds

• 22% say they would rather shop in a store to look and feel products before purchasing

• 17% like to buy online because they feel they can get the best deal there

• 11% prefer to shop in stores because they like to browse while holiday shopping

• 10% like to shop in a store because they enjoy the experience of holiday shopping

• 6% would rather shop online because there is a bigger range of products online

What Does This Mean To You?

Whether you are trying to attract shoppers to your physical location or your virtual storefront, you need to develop a sound strategy to create awareness and drive traffic.  There are many options available across a variety of platforms.  You can create your message through digital, print, direct & broadcast – these are just a few of the media options available to you.
The best way to start any campaign is by asking yourself two questions:
Who is my target consumer?
What are my goals and objectives?
Two answers that are really unacceptable –
Everyone as a target consumer & make more money as a goal.
These answers have to be actionable.
Why?
Because these two things allow you target your message and be much more effective and efficient.
It also lets you compare your campaigns and determine if they were successful.
For more information on creating a strategy to maximize your message and get results,, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Mobile Commerce Daily; Accenture

Consumers Clicking For Cyber Monday Deals

Cyber Monday originated before high speed digital access was something that was available in most homes.  It was a way to secure online shopping from people who had just gotten back to work after the long Thanksgiving weekend.  Even though high speed connections are the norm, consumers still see Cyber Monday as a great time to shop online retailers and get deals.

• 45% of consumers plan to shop on Cyber Monday

• Over 40% shop on Cyber Monday because stores usually offer free shipping

• Four in 10 purchase online on Cyber Monday because they feel they will get the best online deals that day

• 37% say it lets them avoid shopping with Thanksgiving crowds

• One in five shop then in order not to waste their Thanksgiving weekend shopping

What Does This Mean To You?

Ecommerce is going to play a huge part of holiday spending this year.  Over $95 billion of holiday spending will come through online channels.  Consumers value the convenience that online shopping provides.
When was the last time you looked at your ecommerce solution?
Have you checked out the competitions online checkout functions?
Consumers are comparison shopping – not just for the best deals, but also who is the easiest to  do business with.  If your solution is clunky or not intuitive, count on a high rate of shopping cart abandonment.  Shopping cart abandonment is something else you should have tactics in place for.  For more information on how to maximize online shopping dollars this holiday season, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Online Shopping To Drive Holiday Sales

This week, many stores will be going into full holiday mode.  But recently, we’ve posted information showing that upwards of 40% of consumers have already started making holiday purchases.  It’s important to connect with these shoppers as early as possible because consumer sentiment is not as strong as in prior years.  One of the latest pieces of research to come out is how strong online shopping looks to be this holiday season.

• Holiday retail sales are projected to increase by 4% according to the National Retail Federation.  That’s a total of over $585 billion

• Actual holiday sales grew last year by 5.6%

• Online holiday sales are expected to reach $96 billion – 16% of total holiday sales will come from ecommerce

• Year over year, online shopping is projected to increase by 15% over last year

What Does This Mean To You?

More and more consumers are will be shopping online.  Even more will be researching products and comparing prices. Online shopping offers consumers a convenient way to get through the holidays.  It puts them in control of the buying experience and they don’t have to deal with crowded stores.  To get the most out of your e-holiday efforts, make sure your checkout process is quick and easy. Also compare your shipping costs against your competitors – because that’s what consumers are doing. Even if you don’t offer online shopping, you can benefit from digital solutions.  Product descriptions are seen as a big benefit and a tool for shoppers.  You can offer online coupons to bring shoppers into your location. For more information on how you can leverage digital to increase your holiday results, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: National Retail Federation; Shop.org