Tag Archives: cybermonday

How Big Was Cyber Monday?

Last month, we had a post that looked at the reasons why consumers were shopping on Cyber Monday.  All indications point to lots of businesses having ecommerce success during the first official weekend of holiday shopping.

shutterstock_119962987• Total online sales on Cyber Monday reached nearly $1.5 billion – making it the biggest day for ecommerce in US history

• Cyber Monday shopping increased nearly 30% from last year

• Thanksgiving Day online shopping had the second highest year over year gain at 20%

• Ecommerce sales for Black Friday were up 17%, the Saturday after was up 15% and the Sunday prior to Cyber Monday saw a 19% jump

• The top day for mobile shopping was Black Friday.  Over half of iPhone users and over 40% of Android user shopped on their mobile device on Black Friday

• In total, 28% of Mac users and 23% of Windows users shopped online during Cyber Monday

What Does This Mean To You?
Holiday shopping is no longer just about hitting the stores; it’s also about filling the electronic shopping cart.  With so many consumers using their desktop, laptop and mobile devices to make holiday purchases, what are you doing to ensure you get your share of the shopping?
Do you offer an ecommerce option?
Is there a mobile companion for your online storefront?
How are you promoting your ecommerce capabilities?
Ecommerce and Mcommerce are all about convenience for the consumer.  It gives them the ability to shop when they want to.  As hectic as the holidays are, online and mobile shopping gives shoppers the gift of time and eases the stress of dealing with holiday crowds.
If you have an online shopping option, you need to promote it and the value you offer.  While you may not be able to compete with major online retailers in the price arena, things like easy returns and exchanges are important when buying someone a gift.  For more information on how you can be competitive with Ecommerce and Mcommerce solutions, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Marketing Vox; comScore; Exelate

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Consumers Clicking For Cyber Monday Deals

Cyber Monday originated before high speed digital access was something that was available in most homes.  It was a way to secure online shopping from people who had just gotten back to work after the long Thanksgiving weekend.  Even though high speed connections are the norm, consumers still see Cyber Monday as a great time to shop online retailers and get deals.

• 45% of consumers plan to shop on Cyber Monday

• Over 40% shop on Cyber Monday because stores usually offer free shipping

• Four in 10 purchase online on Cyber Monday because they feel they will get the best online deals that day

• 37% say it lets them avoid shopping with Thanksgiving crowds

• One in five shop then in order not to waste their Thanksgiving weekend shopping

What Does This Mean To You?

Ecommerce is going to play a huge part of holiday spending this year.  Over $95 billion of holiday spending will come through online channels.  Consumers value the convenience that online shopping provides.
When was the last time you looked at your ecommerce solution?
Have you checked out the competitions online checkout functions?
Consumers are comparison shopping – not just for the best deals, but also who is the easiest to  do business with.  If your solution is clunky or not intuitive, count on a high rate of shopping cart abandonment.  Shopping cart abandonment is something else you should have tactics in place for.  For more information on how to maximize online shopping dollars this holiday season, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit