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shutterstock_122169145Today is my last day with Orlando Sentinel Media Group. But, all the great media research content you come to rely on will still be available here

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What’s Your Go-To Device?

Technology has made our lives easier in so many ways. But, it’s also made it confusing at the same time.  Today, we’ve got a vast array of devices and platforms to get the news from.  New research has been released that shows what devices go-to first when looking for news and information.

shutterstock_80658865 copy• Nearly half of all consumers said that the TV was their go to device

• Just under 20% replied laptop and 15% said desktop computer

• 8% of those surveyed said their smart phone was the device they relied on most for news & information and 4% said tablet

• Women were more likely than men to have the TV as their go-to device

• Among 18 to 34 year olds, 30% responded they relied most on their TV, but 28% responded laptop

• Nearly one in four 18 to 34 year olds also said that mobile devices (smart phones & tablets) were their first option for news and information

What Does This Mean To You?

The ways we find news and information, especially breaking news, are constantly evolving.
Think about how you find out Michael Jackson passed away?
Now think about the way you heard that Pope Benedict resigned this morning?
Mobile is becoming the conduit from which people are getting their news and information.
It’s not just the mobile web; it’s also social media and email moving to mobile first.
Your business needs to be fully optimized for mobile.  Not just your web presence, but your social sites as well.  For more information on utilizing mobile to get results, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer; Belkin

Ecommerce Hits Milestone

Digital commerce, fueled by growth in mobile purchasing, hit a huge milestone last year.  In 2012, B2C ecommerce spending totaled on $1 trillion globally.  New research has come available that shows it’s not even close to slowing down.

shutterstock_111037535● From 2011 to 2012, global ecommerce grew 21% to reach $1.2 trillion

● By 2016, ecommerce is projected to hit $1.5 trillion worldwide

● In North America, digital spending grew 14% to nearly $365 billion.  Next year it is expected to expand to over $400 billion

● The number of digital buyers in the US is expected to grow from 150 million last year to 175 million in 2016

● China is expected to see the greatest growth.  Ecommerce is projected 65% from 2012 to 2013 and the number of digital customers will rise by nearly 25%

What Does This Mean To You?

What does your ecommerce strategy look like?
Digital purchasing, mcommerce in particular, is rapidly changing and growing. Having a strategy is important, but making sure it’s scalable is equally important.  Things like mobile point of sale will have a dramatic affect on how your business operates.  The international adoption of digital purchasing may open new markets for your business as well.  While we can’t predict the changes that may occur, being nimble and being able to quickly pivot is something that could give your company a competitive advantage in the future. For more information on how to capitalize on ecommerce growth,  please contact your Sun Sentinel representative or:
Julie Otto
Research Manager

Source: Emarketer

Consumers And Mobile Banking Apps

Recently, we’ve published posts on how popular mobile banking and consumer behaviors that will probably come from it. We’ve said many times that the reason why consumers are so dependent on their mobile device is convenience. The same could be said for mobile banking apps. While it may be fun to work “banker’s hours”, those hours don’t make physically visiting financial institutions convenient at all. Online banking and now mobile banking have made banking easier. New research is out that gives information on the percentage of mobile banking and what mobile banking customers are looking for.

shutterstock_92978851• In a recent survey, 44% of consumers had downloaded a banking app

• Among those who have downloaded a mobile banking app, 55% say they use the app more now than when they first downloaded it

• Two-thirds of mobile banking customers expect to receive notifications immediately when their balance is low or are in an insufficient funds situation

• Seven in 10 want to receive communications to help them avoid financial trouble

• Among 18 to 24 year olds, Three-quarters of them expect notifications

• Less than half of mobile banking consumers said they receive balance updates, One-third were notified when their balance was low and three in 10 receive messages when a bill is due

• 13% of users want to get notifications through their app (push notifications), over 20% said they wanted to get notices via SMS text and nearly half wanted to get the information through email

 What Does This Mean To You?
There are a couple of big take-aways from this research. First being that mobile banking may be the first step towards mobile point of sale payment. While mobile payment through sites like Pay Pal have been around for years, there is mounting evidence that making payments directly through your mobile device is on the way. Whether it’s through scanning or NFC, mobile point of sale can make checking out very easy.
The other take-away is that consumers are open to receiving direct notifications from merchants, if they find the content valuable. SMS and email can be key components to a loyalty program and can help you create sales from existing customers. For more information on how mobile technology can help your business better engage prospective customers, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
Source: Mobile Commerce Daily; Wakefield Research

Making a Super Huge Impact

The Super Bowl is a more than just a game of football.  It’s an iconic annual event that packages, sports, entertainment and, last but not least, advertising into an experience that draws record numbers of people.  In fact, last year over 111 million people watched the Super Bowl.
While Super Bowl advertising is out of reach for most companies, there are
many activities peripheral to the event you can use to create engagement with your business.

sports laptop broken screen 2012 A2• Nearly 85% of people surveyed plan to watch the game at home – just 16% planned on viewing at a bar or restuarant

• Over half those surveyed said that the key to a great Super Bowl party was the quality of the television

•  More than a quarter of men said the top reason they would watch the game at home was so they had control of instant replay through a DVR

• 36% of people responded that they were going to use other media devices to supplement their game viewing experience

• Of those using other devices, over 40% said they will check sports apps for behind the scenes content and scores

• One third of 18 to 54 year old adults will log into social media during the game

What Does This Mean To You?

The average spot for the Super Bowl is between $3.5 million and $4 million for 30 seconds.  That equates to over $116,000 per second – a little higher than the ad budget for most organizations.
The activities that people take part in with the game give you an opportunity to capitalize on it.

Since so many people plan on either watching the game at home or going to someone’s house to view it, creating a promotion with a Super Bowl party pack is something that would be a valuable prize.

The uses of mobile devices during the game give you a great chance to promote your business or product line.

Social media will be a huge connection point for the entire event, not just the game.  Utilizing twitter for an in-game conversation, having a Facebook post contest or even inviting users to pin pictures of their Super Bowl spread to your Pinterest board are great ways to create social awareness.
While the Super Bowl only happens once a year, there are sports events, to a lesser extent, that you can monetize or benefit from. March Maddness, The Daytona 500, Baseball opening day are just a few coming up in the next couple of months.  For more information on expanding your influence through sports events, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mashable; Century 21, The Nielsen Company


Happy New Year

Happy New Year SS

Maybe They’re Just Not Into Your Social Brand Anymore

The relationship between consumers and brands may be just like any other
relationship. They have ups & downs and sadly, sometimes they end
(Believe it or not, some recent studies found that consumers might be
more loyal to the brands they follow than their significant others). The
reasons these social brand relationships end are very similar to real
life relationships as well.   The brand may get too clingy, the brand
might not be who the consumer thought they were or maybe they brand and
consumer just grew apart. Like real relationships, knowing where things
went wrong can help you make better decisions in the future.

shutterstock_82998790 copy• Nearly 40% of online adults say
they have rarely ended connections
with brands on social media. 24%
say they have never ended a social
brand relationship

The top reason that consumers have ended a relationship with a brand on social networks do so is too many updates. One in three consumers who ended a relationship indicated this

• 22% said the brand’s value was different from the initial perception

• One in five consumers who ended a social brand relationship didn’t see any value in staying connected

• Less than 10% signed up after seeing an ad but didn’t want to stay socially connected with the brand

What Does This Mean To You?

Breaking up might not be hard to do on social media – it’s as easy as clicking a button – but it can be expensive to your company. 17% of adults who follow a brand on social media check their updates on a daily basis; nearly one in four did so at least once a week. That is a great deal of potential sales that your company could be losing. It all comes down to value and targeting. A consumer may say that they are getting to many updates – but they are often saying they are getting to many updates that they really have no interest in. The top reason consumers follow brands is to receive discounts and offers – so leverage that to get more information. After they “like” or follow you, offer them a significant discount if give you more information. This will allow you to tailor information to their wants and needs . It will help ensure that your social message to consumers is not “spammy” and that you are continually bring value to them. Without sounding like Dr. Phil, the most important thing is not to take advantage of the relationship. By giving the consumer what they want, you will continue to get what you need. For more information on how to maximize you brand through social means, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: SocialVibe; eMarketer