Category Archives: M-commerce

The Mobile Future

Last week, we published a post on the huge growth of mobile shopping year over year.  Mobile allows you put your message in the palms of prospective consumer’s hands on devices they have with them most of the time. New research has come out that looks into the future growth of mcommerce and the devices consumers will be using.

shutterstock_86160289• In 2013, it’s estimated that over $38 billion in mcommerce will take place. Over 60% is projected to take place on tablets

• By 2016, mcommerce is anticipated to reach over $86 billion.

• Over the next few years, tablets are expected to be the main conduit for mobile shopping.  By 2016, $7 out of every $10 in mobile spending will come from a tablet

From now to 2016, mobile sales via tablet are predicted to grow by over 150%.  Mcommerce from smart phones are likely to grow by over 80%

What Does This Mean To You?

Mobile is constantly evolving and that means more ways for you to influence prospective customers & more ways for consumers to find your business and buy things from you.  It also means there are more ways for your competition to take business away from you.  It’s important for you not to think of your marketing plans and mobile tactics as set in stone.  Be ready to pivot as new technology becomes available and consumer’s use of mobile technology changes. Things like mobile payment adoption, more uses for near field communication and increased acceptance of augmented reality can increase convenience for mobile users  and increased engagement with your business.  For more information on how to stay ahead of the mobile curve, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer


Smart Phone Penetration

Smart phones have entered a rare company of products.  They are becoming firmly entrenched in the “how did I ever live without” segment of things.  While I’m not old enough to have lived without indoor plumbing, running water or air conditioning – I do remember the when Santa brought my Commodore 64 and what a big deal it was.  Soon, kids won’t believe there was a time when you couldn’t pay for a soda simply by tapping your iPhone.

ss pic2• If you think that everyone has a smart phone, you’re only half right.  50% of US adults own a smart phone, 93% own either a feature phone or smart phone

• The top group for smart phone ownership is adults 24-32 years old.  Over 70% of adults in this group own a smart phone.

• Nearly two-thirds of adults age 18-23 and 61% of adults 33-46 are smart phone owners

• There is a big drop off in smart phone penetration between adults age 33-46 and those 47-56. Adults in the older group are over 50% less likely to own a smart phone

• The main reason adults have not upgraded to a smart phone is cost. The biggest reason older adults have not moved into a smart phone is they do not see the need for them in their lives

What Does This Mean To You?

Have you ever left your smart phone at home?  What’s your first reaction?
Most likely, it’s turn around and go get it.
These devices are part of the consumer’s everyday lives and they will only grow in importance.
There are functions that your business can use to connect with customers and create engagement.
Mobile marketing allows you to reach potential shoppers no matter where they might be and you can geo-target your message to make it more relevant.
QR codes, permission based SMS, email and social media are either native mobile functions or activities that are rapidly becoming mobile first.  These can provide one-to-one messaging opportunities and can build shopper loyalty. The first step in monetizing your businesses mobile opportunities is creating a strategy.  For more information on building a mobile strategy that meets your companies needs and goals, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer; Forrester Research; Pew

M-commerce Activity On The Rise

Lots of consumers made mobile purchases this holiday season.  The top of mind purchase power of mobile devices ensures that m-commerce activity is anything but a fad.  A new report has been released that shows just how big m-commerce was last year.

shutterstock_98997599• In 2012, $25 billion in spending was done via mobile device

• That’s an 81% growth over 2011 and it accounted for 11% of total e-commerce revenue

• This year, mobile is anticipated to account for 15% of the e-commerce total

• Over 20% of consumers used a mobile device to buy something in December of 2012 – that’s an increase of 55% from last December

What Does This Mean To You?
Mobile devices are moving from a research tool to an acquisition tool. Consumers are using them not just to find out about products and compare them – more and more are completing their purchase via mobile device. Consumers are starting to expect m-commerce options on mobile sites. Having a mobile site gives you the ability to make a sale when products are top of mind with consumers. If you don’t have an m-commerce option, 2 bad things can happen.
1. The shopper could decide they don’t want or need the product
2. They make the purchase from one of your competitors, possibly leading to a long-term, loyal relationship.
M-commerce options close the loop and make a convenient way for you to fulfill your customer’s needs. For more information on how mobile can increase your revenues, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
Source: Mobile Commerce Daily; eMarketer

Smart Phone Holiday Shoppers Will Spend More

Every day more research is released that point to mobile having a huge affect on holiday shopping in 2012.  A recent report showed that on average, consumers are planning to spend roughly $600 on gifts this year.  New information has just come out that shows smart phone owners are planning to spend much more than those who do not own smart devices.

• Nearly seven in 10 smart phone owners plan to use their device to shop this holiday season

• Smart phone owners expect to spend more than $1,400 on gifts this year

• Over 60% will use their devices to find store locations

• Nearly six in 10 will compare gift prices on their smart phone

• Half will look up product information

What Does This Mean To You?

This holiday season it is important to do more than just embrace mobile shopping.  While there is a danger in “showrooming”, mobile offers your business a wealth of opportunities to create revenue.
Besides that, consumers have become so reliant on their devices that avoiding mobile because of “showrooming” will hurt your business in the long run.
Because mobile is so valuable, it’s important that you stay on top of new functionality and solutions that are available.
When was the last time you audited your company’s mobile offerings?
How difficult is to find your contact and location information?
Do the pictures display well?
Are product reviews and descriptions available?
Have you watched customers try to make a mobile purchase or navigate your mobile site?
Mobile is growing at such a rapid pace and convenience is the main driver of why consumers depend on mobile so heavily.  If your competitor’s site offers a better user experience, it could cost you dales or customer traffic.  For more information on how to generate better results through mobile devices, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; Deloitte

Smart Phone Shopping This Holiday Season

Last year roughy half of smart phone ownersutilized their device during holiday shopping.  This year, the number of consumers planning to use their smart phones to help make holiday purchases is much greater.  A new report is out that gives insight into how many consumers will be using their smart phones and the activities they will engage in

• Across the country, nearly 40% of adults have a smart phone in their household

• This holiday season, more than half of smart phone owners plan to research and purchase holiday gifts, décor and food items

• One-third of smart phone owners will compare prices and research holiday gifts via their device

• One in four smart phone owners will look up store hours and business locations

• Nearly 20% will use an app to research or purchase items

• 15% plan to complete a holiday purchase on their device

What Does This Mean To You?

Smart phones are one of shoppers most powerful tools. They are utilizing their devices in nearly every phase of the buying cycle.  The key to having a successful mobile strategy hinges on convenience.
You need to make it as easy as possible for customers to find your location and contact you.  In-store, using things like QR codes, can aid in keeping “showrooming” to a minimum. Mobile coupons and text alerts are two other tools that engage mobile shoppers. Tomorrow, we’ll look at tablets and holiday shopping. For more information on how to make mobile a great source of holiday revenue,  please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; National Retail Federation

Retailers Increasing Mobile Presence

Recently, we posted research on how the number of mobile consumers are projected to see huge increases in the next few years.  Major retailers are taking notice and more of them are deploying mobile initiatives.

• Nearly half of major retailers across the country have both a mobile site and application

• In the past year, the number of mobile engaged retailers has increased by over 160%

• 95% of these companies have a mobile web presence and 49% have a downloadable app

• The number of major retailers with an app jumped 88% year over year

• Over half of theses major retailer mobile sites render across all major mobile platforms – in the past year that number has nearly doubled

• When accessed via iPad, over 91% of these major retailer mobile sites redirected to a desktop site, 7% went to a mobile site and just 2% went to a tablet specific web site

• When accessed on an Android tablet, 71% went to a desktop site and 29% went to mobile site.  None of the sites redirected to a tablet only site

What Does This Mean To You?

These major retailers, many of them are your direct competitors, are making big investments in their mobile future.  Not only do you need to make sure your mobile presence is functional, you should look at what they are doing.
Are there capabilities that their mobile site offers that yours does not?
Are there things that your mobile site can do better?
What can you do to make your site a better experience for local shoppers?
It’s also a good idea to look for current trends and what might be the next big thing.  Many of these major retailers move slowly, this gives you the opportunity to be an innovator and own functionality before the competition does.  For more information on how to create a winning mobile strategy, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; Acquity Group

Mobile Shopping Set To Increase

Smart phones are now part of our daily life and have become one of consumers’ most used shopping tools.  As the number of mobile device owners continue to climb, mobile shopping is going to become more commonplace.  A new study has been released that shows just how much growth is going to take place in the near future

• Currently, there are just over 390 million mobile consumers across the world

• By 2014, that number is expected to climb to 580 million consumers globally

• The current value of transactions is just over $250 billion

• By 2017, the total amount of spending via mobile device is project to climb to $730 billion.  That’s an average annual increase of 25%

What Does This Mean To You?

Currently over 40% of adults nationwide have a mobile device in their household.
Adults who own mobile devices are more likely to have higher household incomes,
work in White-Collar occupations, be homeowners and have children in their household.
They are also much more likely to be in the market for a variety of consumer goods.
Mobile devices are also diverting attention from tradition forms of media – the amount of consumers who are involved in “second screening” is growing rapidly.  Since most second screen activity happens during Prime-Time, mobile devices are directly affecting TV ads purchased during their most expensive time slot.  There are numerous mobile solutions that can help your business create location traffic, shopper loyalty, generate awareness and amplify sales.  For more information on the solutions that makes the most sense for your business, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; Juniper