Social Media’s Impact on Brand Awareness

While the Big Game maybe over, its impact will be felt for a long time
to come.  Joe Flacco might have been the MVP, but the big winners of the
night were really Audi, the Budweiser Clydesdales and the
SuperBowlLights twitter feed (You can probably add Stevie Nicks as well –
you know that Landslide is going to be racking up the downloads from
kids just discovering it).  Audi’s “Prom” & Budweiser’s “Clydesdale”
spots scored big with fans and caused a ton of social media buzz. The
blackout gave social media a huge lift and extended the campaigns of
many advertisers.  Both Oreo and Tide had great social campaigns up
within minutes and the @SuperBowlLights account had over 12,000
followers inside of 10 minutes. Many companies found that social media
can be an useful tool in generating attention during the big game, now
new research is out that shows how effective social media can in
creating awareness in general.

shutterstock_107413223•  44% of use consumers think that social media keeps them in the know about brands & products

• Women are 20% more likely than men to learn about products through social media

• Nearly two-thirds of adults under 35 feel social media keeps them informed about brands and products

• The affect of social media is felt more by those who are in higher income brackets – 46% say social media keeps them in the know about brands

• Social media can also help with B2B messaging.  Businesses owners and senior executive decision makers are much more likely to be influenced by social media

What Does This Mean To You?

Yes, it’s much easier to create a social buzz when it’s backed up by a $4 million commercial and an audience of over 111 million people.  But social media can help nearly every business connect with potential customers and create awareness.  It comes down to taking advantage of opportunities.
The Super Bowl blackout is a great example.  Everyone from electricians and contractors to anyone who sells batteries and light bulbs could have taken advantage of the unique situation.   Start by promoting your social media entities in your existing messaging.  Encourage people to “like” you on Facebook, follow you on Twitter and join your circle on Google+.  The Big Game only happens once a year, but there are things that happen every day that you can use to increase your awareness through social media.  For more information on how to create a social buzz, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Ipsos; Huffington Post; The Nielsen Company; Mashable


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