Creating a Better Tablet Shopping Experience

Earlier this week, we should information on how smart phone shoppers and tablet shoppers differed in their holiday purchasing activities.  Tablet shoppers were more likely than smart phone shoppers to make purchases.  New research has come out that shows what features make tablet shopping more convenient.

shutterstock_106896515• Ease of finding products was the top reason at 22%

• 13% of users said that being able to get reviews and rating were important

• Another 13% wanted an easy checkout system

• 8% indicated that they required access to billing information through the tablet

• 6% thought that social activities such as sharing projects with friends was something wanted

What Does This Mean To You?

Tablet shoppers are important. Not only are they a great demographic,
their numbers are rapidly increasing.   If consumers move away from apps
as a tablet function, you will want to incorporate these attributes
into your WAP functionality.  It’s always a good idea to watch how your
customers are using technology and listen to how you think your
offerings could be improved.  Businesses who respond to customer wants
usually perform better.  Some things they want may not be financially
feasible or technologically possible today, but we never know what the
future may bring as the speed of innovation continues increase. For more information on creating revenue from tablet shoppers, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com
www.sunsentinel.com/mediakit

Source: Mobile Commerce Daily; SiteWorx

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