Frequency of Mobile Social Activity

Last week, we learned that social activity is becoming mobilized.  While nearly all social networkers may access sites from a desktop, the frequency of access on mobile devices is astounding.  Knowing how often social media users visit networks on their mobile devices can definitely help shape winning social tactics.


Six in 10 smart phone owners access social sites from mobile devices on a daily basis

• That is up 11% from last year

• 14% access on a weekly basis and 7% visit monthly

• 16% of smart phone owners have never accessed a social site from their device

• Social networkers who own have visited a site from a mobile device tend to be younger, have higher household incomes, are more likely to work in White-Collar occupations and have children in their household

What Does This Mean To You?

Mobile social networkers are very active in accessing social presences.  Their demographics also suggest they make a great target audience for many different types of businesses.  How do you get them to become more socially engaged with your business?

• Incorporate QR codes into your point of sale and other marketing material – Link that QR code to your social presence and provide an instant discount for “liking”, following or checking in

• Deliver mobile coupons to your followers

• Create presences on native mobile social sites – Develop Twitter feeds, promote Instagram tags & generate badges for FourSquare

• Engage users – This is important, don’t forget the social part of social media.  When someone checks in, tweets or updates their state status indicating they are at your location – Recognize them and thank them for their patronage

Mobile & social are not things that are going away. Everyday more people are adopting mobile and engaging social networks. Adopting strategies and creating tactics to optimize and monetize these activities is a wise investment for the future.  For more information on making more revenue with mobile and social functions, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer; Google; Ipsos; The 2012 Scarborough Report, Release 1


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