Mobile-ly Enabled Kids

Odds are that if you have a kid, they know how to use a mobile device – often better than you do.
Tablets, smart phones and other enabled devices are quickly replacing
the TV as the new electronic babysitter.  One of the benefits of
children using mobile devices is that parents can specify the content
they can view through apps and parental controls.


• Nearly 40% of kids 4 to 5 years old use mobile devices. They 68% more likely to have used a mobile device than a lap top

• Almost half of 10 to 14 year olds have access to a mobile device

• In total, nearly 80% of teenagers have a mobile device

• 74% of parents who use mobile devices to keep their kids calm have downloaded apps specifically for them

• Over 80% of middle & high school children cited mobile devices as holiday gifts they wanted to receive

What Does This Mean To You?

The age of mobile adoption continues to get younger.  Whether kids are using these devices to watch video, play games, chat with friends or listen to music, children today are definitely mobile first. While your business may not be marketing to children, these are the shoppers of tomorrow and your business needs to prepare to meet their needs – before your competition does. Mobile functionality is expanding incrementally, you should pay attention to trends and the ways your customers are using their devices.  Ignoring mobile will not make it go away, but it could help move shoppers to other businesses who are making their lives more convenient with mobile options.  For more information on how to effectively and efficiently make your business mobile-ly successful, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer; NPD; Ipsos; The 2012 Scarborough Report 2012; Qualcomm; Pew


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