How Consumers Plan To Save Money Over the Holidays

Consumers may not be saying “Bah Humbug”, but many plan to give less
gifts and save money where ever they can.  It’s easy to go overboard
during the holidays, but recent research shows us how shoppers will be
cutting back and keeping within their budget.

• Consumers nationwide plan to give 15% fewer gifts this year compared to last year

• Over 60% of shoppers plan to change the way they shop in order to save money this year

• Two-thirds of those who plan on saving will buy more items that are
on sale

• Over half are going to buy lower-priced items

• Nearly 50% will either go online for coupons, deals or better prices or use more store coupons

• Over 40% plan to spend less money on themselves or buy only what their family actually needs

• Roughly four in 10 will make a list and stick to it in order not to over spend or only buy items that qualify for free shipping

• 38% are going to consolidate shopping trips to save gas

• 34% will only shop at stores that have free shipping

• Nearly 30% are going to shop at less expensive stores than in prior years

What Does This Mean To You?

Saving money is paramount for a majority of holiday shoppers.  Any
campaign that you engage in should promote the value you deliver and the
benefit of shopping at your location.  Also, because so many consumers
are looking at consolidating shopping trips – you may not have multiple
opportunities to get a customer in the door.  It’s important to know
what your competition is doing to ensure your offers are valuable to
customers.  As we’ve seen in the past, shipping charges are an issue
with consumers.  Free or reduced shipping can help you get more
customers interested in your goods & services.  For more information
on tactics that can help your business get more customers, please contact
your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; Deloitte


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