Shopping On Thanksgiving Day

Many American’s will spend Thanksgiving afternoon on the couch in a
tryptophan stupor watching Tony Romo and RGIII go at it in the NFL’s
second game of the day.  Others though, will be probably be on the couch
getting a head start on their holiday shopping.  New research shows
that many consumers could be lured online on Thanksgiving – if the
discounts were worth it.

• 52% of consumers said they would shop online on Thanksgiving if they got discounts

• One in five said they were very likely and nearly one-third said they were somewhat likely to shop

• Fewer than 30% said they were not interested, even if they received discounts

• Last year, consumers spent nearly $480 billion online on Thanksgiving Day

• While consumers may want to shop online – the vast majority of consumers were not interested in shopping in-store on Thanksgiving Day.  Nearly 90% said that retailers should not open on Thanksgiving

What Does This Mean To You?

Considering the holidays represent such a large portion of many
businesses overall retail sales, extending customers purchasing
opportunities makes perfect sense.  Also, many consumers start shopping
well before Thanksgiving.  While many consumers say they don’t want to
shop on Thanksgiving day – this year many major retailers will be
opening their doors Thanksgiving afternoon.  This may work for big box
retailers, small and medium businesses will have a hard time doing the
same.  Work-force issues alone might not make it worth your while.  But,
mcommerce and ecommerce gives you the ability to fulfill customer needs
and possibly get sales you might not otherwise realize.  You can use
Thanksgiving Day online coupons as part of a loyalty program to increase
your database and create additional sales later.   For more information on generating more money this holiday season, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Mobile Commerce Daily; Accenture; The About Group; IBM


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