Digitally Conjuring Costumes

Did you know that 72% of people nationally plan on celebrating Halloween?  That’s up from 69% last year and is the highest percentage of consumers in the past decade.  Yesterday, we looked at how much people will be spending.  A total of $2.5 billion dollars is estimated to be spent on costumes – that’s over 30% of total Halloween spending.  Digital is rapidly becoming a place where consumers are getting their costume ideas.  A new report shows us the digital and social impact on Halloween.

• The average consumer will be spending nearly $29 on their consume – that’s an increase of 8% over last year

• In order to conserve money, one in six people will make costumes instead of buying them

• Retail stores remain the top idea generator for Halloween costumes – 36% get their inspiration there

• One-third will do an online search to figure out what to wear & many social sites will have an impact

• 15% of those looking for costume ideas will go to Facebook, 7% will visit Pinterest, 5% will look to Twitter and just under 5% will visit a blog for motivation

• Other major non-digital influences are friends & family, pop culture and cultural events


 What Does This Mean To You?

Social media and Halloween are a perfect match.  The ability to share decoration pictures through Instagram and Facebook, find costume ideas through Pinterest and even trick or tweet party invitations through Twitter are just a few examples of how social Halloween can be.  Businesses can also leverage Halloween through social media to create awareness and build loyalty even if they are not a retailer of traditional Halloween supplies. Your business can host a virtual costume contest through your social presences and collect information that can be used to build a database.  Partner with local law enforcement agencies and post videos of featuring rules for trick or treating activities. Also, invite customers to post pictures of their pets in costume.  With the amount of amount of people that dress up their pets, you’re sure to get interest.  Look for things that let you build engagement, create loyalty and provide content.  For more information on how to make the most out of Halloween, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: National Retail Federation


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