Snapshot Of A Twitter User

Yesterday, we provided information on who the average Facebook user is.  Today, we’ll take a look at the world’s number two social network – Twitter.  Twitter is rapidly becoming a mobile-first social entity.  By utilizing Twitter, you can connect with engaged followers where ever they might be.

• Twitter has nearly 130 million active users

• One-third of Twitter users are over the age of 45

• Over half of Twitter users utilize the network via mobile device

• Over one-third tweet at least once a day

• Nearly 60% of Twitter users are female

• The average Twitter session last 14 minutes

What Does This Mean To You

Social media gives you the ability to connect with a great consumer base with
high household incomes.
In the next 12 months in Broward & Palm Beach Counties, social networkers are:

• 14% more likely to buy furniture

• Nearly 10% more likely to buy a mattress or appliance

• 26% more likely to buy a home

• Nearly 35% more likely to buy a mobile device

• Over 20% more likely to buy a vehicle

Social consumers are active buyers, for more information on leveraging these valuable consumers, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source:; Kalena Jordan,;; The 2012 Scarborough Report, Release 1


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s