Moms Are More Active on Social Media

Yesterday’s post showed us just how many moms are using social media and the types of content that shapes their opinions.  The influence of women with children on social media doesn’t just come from how many are using these networks; it’s how active they are compared to the total population.

• 80% of online moms use social media regularly – that’s 45% higher than general internet users

• Six in 10 moms “like” brands on Facebook – that’s 13% higher than the total online population

• Over half of moms have 200 or more online friends on Facebook – that’s over 60% higher than the general online public

• In 2012, over two-thirds of Broward and Palm Beach county women with children in their household have visited a social network in the past month

• Broward & Palm Beach County moms are over 30% more likely to visit these sites than the general adult population

What Does This Mean To You

Moms on social networks are not just a national fad – it’s a local phenomenon as well.  These are consumers that you can reach, influence and forge relationships with through social networks.  As we learned in yesterday’s post, these networks can also help you create loyalty with other shoppers as well.  Moms also tend to be keepers of the family purse strings, helping them save money and provide for their family can definitely help your business become a favorite of theirs.  Integrating offers, coupons and other ways to help drive “likes” among moms.  For more information on creating a winning social media strategy, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: eMarketer; BabyCenter; The 2012 Scarborough Report, Release 1


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