Social Video Sees Huge Growth

Social media is more than just a fad, it’s a great way for your business to connect with consumers and create a loyal customer base.  Research studies have shown that using pictures and video as a part of your social strategy generates engagement.  Keeping consumers engaged with your social presence and message is very important in to your top of mind awareness.  Across the globe, social video views have seen incredible growth

• During Q1 2012, nearly 1.3 billion video views were served to English-speaking audiences.

• From Q1 2011 to Q1 2012, worldwide social video views have grown by 72%

• The growth from Q4 2011 to Q1 2012 was nearly 80%

• Automotive based videos had the highest number of views.  Over 266 million automotive social video ads were viewed in the first quarter of 2012

What Does This Mean To You

Beyond just engagement, there are several ways that that social videos can help your organization:

Consumers will share your message – One of the most beneficial things about social media for companies is the ability for good customers to become brand evangelists. Consumers will socially share messages that they think will appeal to their friends & family.  A message that is shared from someone who is trusted holds a great deal of credibility and social media helps generate that sharing

Consumers want product videosOver two-thirds of consumers watch product based videos.  A majority of those who watch stay engaged for a significant period of time.  Product video gives potential customers the look & feel of your goods, allowing consumers to envision themselves owning it

Video ads resonate with the fastest growing social segment – Social media isn’t just for kids, the fastest growing group of social networkers are seniors.  Seniors not only watch video advertising, it drives action among them

For more information on optimizing video content and engaging more consumers through social media, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954 . 425 . 1158

Source: Visible Measures


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