Social Seniors

People are often warned about the content they post on social media.  Posts that could keep you from getting a job, pictures that might get you fired or posts that might cause problems in future relationships are just a few things that could happen.  Now there is something else to think about – giving your grandparents a heart attack.  A new research report has been released that shows how seniors are using social media, the implications can mean success for your business but also could mean lots of cat pictures in your news feeds.

• Nationally, half of adults age 50 to 65 use social networking sites, over one-third of age 65+ use social networking sites

• 31% of adults age 50-64 use them on a daily basis, as do 18% of adults 65+

• Since 2009, social media use among seniors has grown over 150%, faster than any age group

• In Palm Beach & Broward County, nearly one in three adults age 50+ have visited a social media site in the past 30 days – the vast majority use Facebook

What Does This Mean To You

Social Media gives your business another way to connect with seniors.  Not only does it provide an avenue to promote your goods & services, it also allows for these brand active older consumers to be an extension of your marketing campaign.   Seniors use social networks to reconnect with friends and they value the opinion of other seniors.  This digital word of mouth can have a huge impact on your business.  If your information is not correct, out of date or is filled with negative comments consumers, especially seniors, will likely pass you by for a competitor with a better social reputation. For more information on managing your social reputation and engaging seniors through social media, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Pew Internet & American Life Project; The 2012 Scarborough Report, Release 1


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