Smart Phones Are The Consumer’s Information Source

Consumers today rely on mobile devices for many different things.  Smart phones are rarely more than an arm’s reach away and when we become separated from our devices, anxiety sets in.  A recent report shows just how consumers use smart phones to get the information they need.

• Nearly 60% of smart phone owners use their devices to get product information

• Half of device owners look up information o restaurants, pubs and bars

• Over three in 10 look up travel information

• A quarter of device owners rely on smart phones for their job search

• 18% search for information on apartments & housing

What Does This Mean To You

Just how important are smart phone to consumers? One-third said they would rather give up their television than their smart phone.  If you are not currently mobile-ly optimized, you need to be.  You’ve seen how much your customers depend on mobile devices, doesn’t it make sense for you to put your message in places where they are looking for information?  If your business already has a mobile site, how often do you review the content? Is it up to date? Are the descriptions current and the images clear? The mobile space changes so quickly, there may be functionality available that no only will help you keep consumers engaged but also help you manage your goods & services.  For more information on how mobile can better connect you with consumers, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager

Source: Google – Our Mobile Planet/US


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