Seniors And High Tech Devices

Seniors are not known for being gadget collectors but recent trends are pointing to something different.  Recent research on older Americans point to more and more adults 65+ relying on high tech devices.

• 70% of adults 65+ own a cell phone, that’s up over 20% from 2 years ago

• Nearly half have desktops and approximately one-third own laptops

• The number of adults owning laptops has grown 25% since 2010

• Historically, seniors are heavy book readers, but it seems like how they read is changing.  11% of adults 65+ own e-readers, that number has jumped 40% in the past 2 years

• 8% of seniors own tablets

What Does This Mean To You

Technology allows you to target the lucrative senior population in ways you couldn’t just a few years ago.  While the majority of South Florida seniors are retired, half still have household incomes of $50,000+ and nearly one-third are in the $75,000+ bracket. Seniors are also a great consumer base.  In the past 12 months, adults 65+ have made a variety of purchases, including:

• One in four purchased a TV

• 40% made a home improvement

• Three-quarters made a purchase from a clothing store

• Over 20% shopped at a pet supply store

For more information on how you can engage and monetize seniors, please contact your Sun Sentinel representative or:
Julie Otto
Advertising Marketing Manager
954.425.1158
jotto@sunsentinel.com

Source: Pew Internet & American Life Project; The 2012 Scarborough Report, Release 1

 

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